Smoking habits will linger on, despite tasteless legislation
Monday, January 4, 2010 Leave a comment
Originally published July 20, 2009.
If you smoke cloves, you won’t be for much longer—at least in theory.
Meet the Family Smoking Prevention and Tobacco Control Act, which was signed into law on June 22. It hands the oversight of the manufacture, marketing, and sale of tobacco products to the U.S. Food and Drug Administration.
Starting in October 2009, flavored cigarettes (including cloves and fruit- and candy-flavored cigarettes, though not menthols) will be officially outlawed. Additionally, tobacco companies will no longer be able to advertise through means like logo-printed clothing, samples, or even sponsorship of entertainment or athletic events. Companies must also disclose fully the ingredients in their products to the FDA, in addition to the nicotine content of cigarettes and the health effects of smoking.
Those who championed the legislation have an admirable goal in mind, one that Obama addressed directly as he signed the bill: keeping tobacco companies from targeting kids. They’ve criticized (and demonized) Big Tobacco so heavily that the rest of us can’t help but be mildly supportive of the bill, imagining that the tobacco industry is the real monster under the bed waiting to devour our children at night.
For any smoker or anyone considering smoking, the part of the bill that requires reporting of cigarette ingredients is a great victory—one that should have happened a long time ago. If tobacco companies want cigarettes to remain a legal avenue of recreation, it’s about time people should completely know and understand what they’re choosing to put into their bodies.
But banning flavored cigarettes puts the righteousness of the bill on shaky ground.
At this point, anyone could say, “But tasty flavors encourage young people to smoke! Do you want our children to be fooled by Big Tobacco?”
It’s possible that the availability of products like Swisher Sweets catch the eye of kids not yet smoking. But the same could be said of alcoholic beverages like Bacardi Razz, Smirnoff Ice, and Mike’s Hard Lemonade, all of which are legal. Of course there’s an age restriction on alcohol, but there’s one on tobacco as well. Both are ineffective. If underage people want to drink, it’s easy for them to do it. In the same vein, if those underage choose to smoke, they can and will easily acquire cigarettes, flavored or not. Eliminating the variety of cigarette flavors will not change that fact.
From here, the million-dollar questions become: where does the FDA’s new authority end, and how do they expect to enforce legislation on flavored cigarettes (aside from the obvious removal from store shelves)? When—because it’s only a matter of when, not if—does the FDA decide to take on all flavored tobacco instead of just cigarettes?
My thoughts here extend to people who purchase loose tobacco for pipes and or rolling their own cigarettes. Because of its potential use in cigarettes, will flavored tobacco also face relegation to a “black market” of sorts?
If flavored tobacco generally becomes the target of the FDA’s newly-acquired regulatory powers, hookah smokers are also in murky waters. And if flavors can be phased out, why not tobacco itself? At the very least, the FDA will restrict the tobacco industry so greatly that public tobacco usage cannot help but be impacted, with or without their consent.
As for enforcement, I don’t expect police training to include a controlled burn of a strawberry-flavored cigarette come October, or to see someone getting patted down for cloves on Green Street because she smells suspiciously like a Christmas ham.
No, I only expect the obvious: if people want flavored cigarettes, they’ll find them, end of story. And if the majority of Champaign-Urbana will drink Keystone Light for the sake of getting trashed, then I don’t imagine teens wanting to smoke will mind Marlboros over kreteks.
Chelsea is a senior in LAS.